3 ways for Marketers to Master Presscast Without Breaking a Sweat
If you haven’t already heard, Presscast.io is officially live and out of Beta! Marketers can now place targeted advertisements directly into content produced by over 300 web publishers across 42...
View Article7 Easy Steps to Leveraging Content with Presscast.io
This guide will provide step by step instructions for leveraging content with Presscast.io so that you can effortlessly scale your marketing campaigns. There are 7 steps, and the whole process should...
View ArticleThe Challenge of FinTech Marketing
Trust is the single biggest challenge for marketing in the FinTech industry. This article examines the importance of trust in FinTech and examines why traditional marketing strategies, advertising and...
View ArticleMedTech Marketing is (Literally) a Matter of Life and Death
There are two challenges that characterize MedTech marketing. The first is to educate patients and healthcare providers, and the second is to position oneself as a legitimate actor in a...
View ArticleDigital Advertising with Presscast.io
This resource provides digital advertisers with an overview of how Presscast can simultaneously circumvent problems in programmatic advertising and accelerate the ROI of content marketing. Programmatic...
View ArticleBeating Banner Blindness
Banner blindness refers to the idea that users have learned to ignore ads on a web page. Take a minute to let that sink in. Your carefully-crafted ad was displayed as planned — the ad exchange billed...
View ArticlePresscast for Public Relations
This resource shows Public Relations (PR) professionals how they can augment their Media Relations with Presscast. Readers will learn how to use Presscast to secure valuable press coverage across...
View ArticleThe Presscast Approach to Owned, Earned and Paid Media
For Public Relations professionals, Presscast combines the advantages of owned, earned and paid media. This article examines the benefits and drawbacks of each classical media category, and explains...
View ArticleHow I escaped the blogging monetization trap
“Can I make money through blogging?” You’ll see this query appear repeatedly in threads across the internet as responders continue to miss-answer the question. Look at Quora or Reddit and you’ll find...
View ArticleUnderstanding Audience Keywords: ‘not set’ vs. ‘not provided’
One of the best ways to gauge if a publisher’s audience is right for your campaign is viewing their audience keywords. These keywords indicate the search intent of the audience, letting you decide if...
View Article